May 17, 2012

Content Strategy is the Missing Piece

Nica Lorber
Creative Director

In lieu of the fact that I was unable to go attend Confab this week, I wanted to represent the Content Strategy movement by sharing a notion I've been thinking about for quite some time. I believe there are three key ingredients to making an amazing website: 

  1. Beautiful Design
  2. Meaningful Content
  3. Rock Solid Development

While this concept may seem self evident, I find most web projects do a great job at focusing on design and development, but fail to allocate sufficient resources, time, and consideration to the "Meaningful Content" chunk of the triangle. 

Fortunately, the evolving field of Content Strategy has produced a concepts, tools, and methodologies which have begun to shift people's opinions on the importance of this sector.

In an effort to support this momentum, I've compiled a list of resources to share with future collaborators, web practitioners, and site administrators. 

After all, the more we all know about Content Strategy, the better the web will become.

Hash tags to follow

People to follow

Books to read

Resources to check out

  • http://blog.braintraffic.com/
  • http://www.smashingmagazine.com/content-strategy-storytelling/
  • http://www.smashingmagazine.com/2011/06/03/content-strategy-optimizing-your-efforts-for-success/
  • http://www.slideshare.net/KMcGrane/adapting-ourselves-to-adaptive-content-12133365
  • http://boagworld.com/tumblog/the-truth-about-content-strategy/
  • http://boagworld.com/site-content/10-ways-to-put-your-content-in-front-of-more-people/
  • http://lanyrd.com/slides/?q=Confab