Brand Design

Refreshed Hogue's identity to work better on desktop, tablet and mobile 

Image Strategy

Prioritized visuals for showcasing and selling products and services 

User Experience

Redesigned the site structure for quicker access to key content

Modernizing Hogue’s Brand

We redesigned Hogue’s identity from the ground up, preserving only their logo. In our preliminary design explorations, we experimented with neutral and monochromatic colors to highlight their photography. We decided on black and white with orange accents to allow the photography to take center stage, producing a timeless look and feel.


“Through in-depth analysis of our company and our business model, Chapter Three was able to create an aesthetic that truly speaks to our brand identity.”


Imagery at the Forefront

We designed the site so imagery plays a critical role in selling Hogue's products and services. On the work showcase section, large photographs are presented in a scrolling tower, showcasing Hogue’s expertise across a range of industries. To help visitors quickly navigate between projects, the section header sticks to the top of the browser while images scroll beneath it. This navigation solution provides visitors with project specifics and showcases a convenient call to action to contact Hogue.


Improved Product Display

We used a tiled image pattern to demonstrate the breadth of Hogue’s product offerings. The design is fluid and responsive so the user gets a rich media experience regardless of their viewing platform.

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