Good Web writing makes a site usable. Training content administrators on how to curate content for the Web is a critical component for making sites that people love.
What’s the best way to engage users and direct them to your call to action? By now it has become a mantra: Content is King. A great website offers regularly updated, meaningful content. But behind every good blog post, video or event is a content administrator who formats and posts that content. Asking that content admin to “think” is annoying at best and debilitating at worst.
To expand and gain a stronger foothold in the VM storage market, Tintri turned to Chapter Three to create a new look and feel for their business. As a team, the two companies built a stronger content structure that spoke more effectively to Tintri’s primary audiences.
The project was a resounding success, resulting in an immediate 30% increase in traffic and a significant uptick in lead generation after just one month.
So your boss just made 'copywriter' a de facto addition to your job description, and the only writing you've done since graduation is with To: fields or with two thumbs.
Take heart. With some basic guidelines (grouped by level of difficulty), you can make your writing easier to read and easier to engage than much of what's out there on the wild wild web.
PART 2 of 2
Introvert? It might be time for some social lubricant. There are at least a couple of good reasons why you should chat it up with social media:
Getting a new website going is like moving your family into a new house.
A good content inventory gets you packed, with everything organized and labeled correctly. (Sometimes this might mean tossing stuff that’s not worth keeping through the move.)
In lieu of the fact that I was unable to go attend Confab this week, I wanted to represent the Content Strategy movement by sharing a notion I've been thinking about for quite some time. I believe there are three key ingredients to making an amazing website:
