To expand and gain a stronger foothold in the VM storage market, Tintri turned to Chapter Three to create a new look and feel for their business. As a team, the two companies built a stronger content structure that spoke more effectively to Tintri’s primary audiences.
The project was a resounding success, resulting in an immediate 30% increase in traffic and a significant uptick in lead generation after just one month.
So your boss just made 'copywriter' a de facto addition to your job description, and the only writing you've done since graduation is with To: fields or with two thumbs.
Take heart. With some basic guidelines (grouped by level of difficulty), you can make your writing easier to read and easier to engage than much of what's out there on the wild wild web.
Finding images for your website can be a daunting task. We thought it'd be useful to compile a resource of sites we use to help people tasked with this responsibility.
PART 2 of 2
Introvert? It might be time for some social lubricant. There are at least a couple of good reasons why you should chat it up with social media:
What are page tables you ask? Page tables are a tool you can leverage in the strategy phase of your web project to help better inform the structure and content of your site.
Using page table will help you:
PART 1 of 2
Launching a new website can be a lot like going to a big party. You go through all of the preparations: deciding how you want to look, finding the perfect outfit and accessories, putting them together with just the right flare. You assess the final product with butterflies of excitement. Similarly, your new website has probably taken countless hours of design, development and testing by the time it's ready for the much anticipated launch.
