Have you ever worked on a Drupal site you hadn’t built yourself? If you have you may already know not every developer follows the Drupal development’s best practices and there are many sites containing “hacked” code. Unrelated to espionage and bond villains the phrase “hacked” refers to any community contributed code that has been independently modified since its original download.
At the Design4Drupal camp in Boston there was a lot of talk about responsive design the state of design and where the future of design is headed. There was much discussion about what types of devices we may soon be designing for and how people will interact with them.
To expand and gain a stronger foothold in the VM storage market, Tintri turned to Chapter Three to create a new look and feel for their business. As a team, the two companies built a stronger content structure that spoke more effectively to Tintri’s primary audiences.
The project was a resounding success, resulting in an immediate 30% increase in traffic and a significant uptick in lead generation after just one month.
So your boss just made 'copywriter' a de facto addition to your job description, and the only writing you've done since graduation is with To: fields or with two thumbs.
Take heart. With some basic guidelines (grouped by level of difficulty), you can make your writing easier to read and easier to engage than much of what's out there on the wild wild web.
